Self-study course
Build a useful business website with AI — without outsourcing your judgment.
An eight-module practical course for small-business owners who want to plan the site, understand the customer journey, create truthful copy, use AI prompts productively, run a real QA pass and maintain the website after launch.
Overview
Eight modules take the learner from website purpose and customer research through content, structure, AI-assisted drafting, QA, launch and ongoing maintenance.
The course repeatedly separates facts from generated draft copy and emphasizes real proof, permission, human review and testing before publishing.
- Format
- Self-study, online, at your own pace
What you will learn
The outcomes for this course are set out in the overview and modules on this page.
Modules & lessons
Work alongside the lessons
- guided workbook
- 130 website-building prompts
- 30-item assessment and answer key
- video/narration scripts as an additional study resource
How self-study works
This is a self-study course. You work through it online, on your own schedule. There are no scheduled classes or live sessions to join.
- Go in order. Each module builds on the one before it.
- Practise as you go. Complete the activities and checks in each module before moving on; they show you what to revisit.
- Keep your work. Save your notes, drafts and evidence in your own document so you can reuse them.
- Get help when you need it. Questions about access or your account go to Student Support.
Assessment & certificate
Certificate. Learners who complete the required lessons and exercises, pass the required mastery checkpoints and complete the capstone where applicable can receive an ARQS Course Completion Certificate. ARQS certificates are private professional-development credentials, not government accreditation, professional licensure or externally recognized academic credentials. How ARQS certificates work
ARQSI · AI course tutor
Study with ARQSI
ARQSI is the ARQS AI course tutor. This space is reserved for ARQSI, which will help you work through the course one lesson at a time: explaining each idea, setting short practice exercises and checking your understanding before you move on.
Until ARQSI opens here, study the modules on your own and contact Student Support with any questions about access.
Important limits
The course does not guarantee search rankings, leads, sales, accessibility conformance, legal compliance or platform approval. Website owners remain responsible for privacy, CASL, accessibility, tax, copyright, domain, advertising and platform requirements that apply to their business.
Paid checkout is held until the final Canadian editorial/legal spot-check, price, refund/support terms and protected buyer-delivery path are approved and verified.
Ready to start?
Build a useful business website with AI — without outsourcing your judgment.